Pottery Barn Website Redesign

This case study reimagines PotteryBarn.com with a focus on simplifying navigation, clarifying promotions, and creating a cleaner, more user-friendly shopping experience.

Through user research and competitive analysis, pain points were identified in navigation flows and product discovery. The redesign introduced improved categorization, more intuitive filters, and clearer calls to action, helping customers find products faster.

Promotional content was restructured to reduce clutter, while the visual hierarchy was refined to highlight the brand’s premium positioning. The result: a site experience that feels easier, faster, and more aligned with modern e-commerce standards.